What began as an experiment in Brooklyn has now become an emerging, international fashion brand available in locations like the United States, Italy, and Turkiye. Established in 2022, JUPITER™ is inspired by Cyberpunk and this underexplored subculture's many microcultures.

Thematically and aesthetically, the world is becoming hauntingly similar to Cyberpunk fiction. JUPITER's look combines the sharp lines of performance motorsports design with the dysto-industrial feel of the typical Cyberpunk environment. The label is influenced by the full visual spectrum of Cyberpunk from its Punk roots, to its Sci-Fi meanderings, into its Goth fringes.

JUPITER believes that morning style choices can significantly impact daily life performance. The brand aims to help fashion connoisseurs lead a more high-performing life through design while equipping them for an increasingly brutal Cyberpunk world.

STUDIO

The THUNDER campaign explores aesthetic themes like Antiquitous symbols, repeating patterns, and facial manipulation and revisits our founding inspiration in East Asian Cyberpunk with a particular emphasis on 1980's "Crazy Thunder Road".

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