What began as an experiment in Brooklyn has now become an emerging, international fashion brand available in locations like the United States, Italy, and Turkiye. Established in 2022, JUPITER™ is inspired by Cyberpunk and this underexplored subculture's many microcultures.

Thematically and aesthetically, the world is becoming hauntingly similar to Cyberpunk fiction. JUPITER's look combines the sharp lines of performance motorsports design with the dysto-industrial feel of the typical Cyberpunk environment. The label is influenced by the full visual spectrum of Cyberpunk from its Punk roots, to its Sci-Fi meanderings, into its BDSM & Goth fringes.

JUPITER believes that morning style choices can significantly impact daily life performance. The brand aims to help fashion connoisseurs lead a more high-performing life through design while equipping them for an increasingly brutal Cyberpunk world.

STUDIO

JUPITER runs two-year campaigns, and the current THUNDER revisits the label's founding inspiration in East Asian Cyberpunk with a particular emphasis on 1980's "Crazy Thunder Road". This campaign explores aesthetic themes like Antiquitous symbolism, repeating patterns, and facial manipulation.

25/26 JUPITER™ THUNDER

THUNDER's Black Buddha Colorway | Inspired by Saraburi, Thailand

CAMPAIGNS